Turning Parking Land Into a Luxury Revenue Machine

Canada Based Real Estate Asset Management Company – Hotel Revenue Turnaround through Land Optimization

A real estate asset management company from Canada owned a five star hotel in Bangalore's central business district. After the Bangalore airport shifted to North Bangalore, the property experienced:

• Reduced guest inflow
• Increased competition
• Falling occupancy and revenue
• Pressure from new luxury hotels opening nearby

They approached us to identify how the hotel could attract premium guests and operate profitably again.

Our Immersive Research Approach

To understand the problem deeply, our team:

• Stayed inside the hotel for 15 days
• Studied guest demographics and behavior
• Analyzed pricing of nearby competing hotels
• Identified gaps in services and positioning
• Evaluated property assets, amenities and space utilization

Our Strategy: Convert Parking Land into a Real Estate Community

We recommended transforming the space into a mixed use development that included:

• A luxury residential project
• Premium commercial spaces
• A high end lifestyle community attached to the hotel

We deployed architects and collaborated with top developers to design a unique residential complex themed around luxury living.

Why This Strategy Was Powerful

• Daily Usage: Residents would use the hotel's restaurants, café, spa, and event spaces daily
• Stable Customer Base: The hotel would gain a stable, long term customer base
• Land Optimization: Land value would be fully optimized
• Additional Revenue: The company could generate additional revenue from leasing and partnerships